Hello, I’m Ari…
I believe that an idea is a resilient and highly contagious virus that hacks culture. After a stint in India, I’m currently teaming up with the great creative minds at Ogilvy Singapore as a Creative Director to infect brands with award-winning ideas. Over 12 years in the industry, winning multiple shiny metals and colourful pencils have only managed to fuel my insatiable appetite for great work. Along the way, I’ve unsuccessfully pitched French cinema classics to Hollywood heavyweights, used AI to design a fashion collection, turned still-life masterpieces into delicious juices and removed milk from chocolate bars to feed malnourished kids.
Today, after being fascinated by the fast evolution in advertising that includes integrated thinking, branded entertainment and non-conventional use of media, I would love to help brands and people talk to the world in an authentic way. If I’m not working, you’ll find me travelling the world to dine in the best restaurants, binging on comic-book movies, cheering for Arsenal and the Indian cricket team.
Want to talk? Call me at +65 97124306 or drop me a line at pavel.dutta@gmail.com
AWARDS
Cannes Lion - 3 Gold, 4 Silver, 1 Glass, 3 Bronze, 27 Shortlists
One Show - 3 Gold, 4 Silver, 3 Bronze, 9 Merits
D&AD - 2 Graphite Pencils, 5 Wood Pencils, 5 Finalists
Clio - 1 Gold, 1 Silver, 5 Bronze, 2 Finalists
London International Awards - 5 Gold, 5 Silver, 6 Bronze, 3 Finalists
Effie - 2 Gold, 3 Silver, 1 Bronze, 5 Finalists
New York Festival - 2 Gold, 3 Silver
Spikes Asia - 5 Gold, 2 Silver, 1 Bronze, 4 Finalists
Cresta Awards - 1 Gold, 1 Silver, 2 Bronze, 1 Finalist
Ad Stars - 1 Gold, 6 Silver, 9 Bronze, 3 Crystal, 12 Finalists
Creative Circle Awards, SG - 1 Best of Show, 1 Grand Prix, 12 Gold, 9 Silver, 12 Bronze, 13 Finalists
Kyoorius Creative Awards - 1 Blue Elephant
WPP Extraordinary Awards - Special Commendation
CAREER HIGHLIGHTS
Rank #16 - D&AD Most Awarded Copywriters 2018
Rank #22 - One Show Creative Rankings 2018
Rank #4 - Campaign Brief Asia Singapore’s Most Awarded Creatives 2021
Rank #5 - Campaign Brief Asia Singapore’s Most Awarded Creatives 2019-2020
Rank #5 - Campaign Brief Asia Singapore’s Most Awarded Creatives 2018
Rank #26 - Campaign Brief Asia’s Most Awarded Creatives 2018
Rank #19 - Drum Big Won World Creative Rankings 2018
Rank #15 - Campaign Brief Asia Singapore’s Most Awarded Creatives 2017
Grand Jury - New York Festivals Advertising Awards 2020, 2022
Jury Member - Singapore Creative Circle Awards 2021
Creative LIAsions - London International Awards 2018
WORK EXPERIENCE
Ogilvy Singapore - Creative Director, 2016 - Present
Ogilvy India - Creative Controller, 2012 - 2016
Bates India - Copy Supervisor, 2011 - 2012
Genesis Advertising India - Senior Copywriter, 2008 -2011
Infinity Advertising India - Copywriter, 2007- 2008
Bates India - Creative Intern, 2007
CLIENT EXPERIENCE
Technology: IBM, Lenovo
Retail: Amazon
Telecom: Verizon, Nokia, Motorola, Telenor, Singtel
Automobile: Toyota, Toyota Gazoo Racing, Lexus, carwale.com
FMCG: SC Johnson, Cadbury, Coca-Cola, M&M’S, Eclipse Mints, Kellogg’s, Pringles
Beauty: Dove, Vaseline
Consumer Durables: Phillips, Hitachi
Finance: Allianz, Max Bupa, Franklin Templeton
Media: The Times of India, Star TV, ABP Group, Friends FM
Manufacturing: JCB
Hospitality: Changi Airport Group, Park Hotels
Institutional: National Library Board Singapore, Delhi Police,
Sports: International Premier Tennis League
REFERENCE
The people listed below can attest to my work and skills. Contact me for their details.
Eugene Cheong, Former Chief Creative Officer, Ogilvy Asia Pacific
Nicolas Courant, Chief Creative Officer, Ogilvy Singapore
Mervyn Rey, Creative Director, Ogilvy Singapore
Deepesh Rajani, Group Creative Director, Lowe Lintas India