To promote a breakthrough feature in Lenovo tablets that allows any sharp metallic object to write on the Lenovo Yoga tablet, we created a series of humorous web-films that would highlight everyday objects like a nail, a screwdriver and a key and traced their journey from obscurity to their place in the limelight - as if they were real human personalities - thanks to their ability to now write or work on the Lenovo Yoga Tablet.

AWARDS
Kyoorius Creative Awards / Blue Elephant / Digital Film