We noticed that people tend to ignore fruits in both still life and real life. To stimulate healthy eating whilst promoting Philips blenders as tools of healthy living, we gave people an unforgettable immersive multi-sensorial experience – ‘the taste of a masterpiece.’ We took the ingredients from famous still life paintings by Dutch Masters and turned them into healthy juices using Philips blenders. The juices were made available at the Rijksmuseum.

AWARDS
Cannes Lions / Bronze / PR
Cannes Lions / Bronze / Direct
One Show / Merit / Branded Entertainment
One Show / Merit / Experiential & Immersive
Creative Circle Awards / Gold / Outdoor
Creative Circle Awards / Gold / Print & Outdoor
Creative Circle Awards / Silver / Events
Creative Circle Awards / Bronze / Sponsorship
Creative Circle Awards / Bronze / Non-Digital Platforms
Best of Ogilvy / In the Book

Covered by: Campaign Live UK, Little Black Book