A breakfast with Kellogg’s is more than just a breakfast. Sure, it offers the nutrition you need to start the day. But it also gives you an opportunity to get ready for it. It’s easy to prepare, it's easy to consume. So, you can focus on making your daily battles easier too. In this campaign, we want to encourage people to make more of their breakfast with Kellogg’s. Never skipping, never skimping it. Because we all know breakfast should be healthy, tasty, and convenient. But it can be much more than that. It can be the moment you prepare for success. And when you have a bowl of Kellogg’s before leaving home, you are ready to tackle anything that comes your way. The campaign won the pitch for the agency, became the most successful regional campaign for Kellanova and went on to win silver at the Effies.

AWARDS
Effie Singapore / Silver / Food & Beverage - Grocery & Retail
Covered by: Marketing Interactive, Branding in Asia, Marketech APAC