Water scarcity is a global crisis. IBM is tackling this problem by using the cloud to help millions in sub-Saharan Africa easily get water. In fact, IBM has been tackling human problems for over 100 years, but today’s generation is unaware of it. To put IBM back on the map, we told a story of how water affects the lives of a family living in Northern Kenya through social content and a physical installation in Nairobi. As a result, IBM became the top trending brand during World Water Week, amplifying the conversation around water and showing how relevant stories can help turn a brand around.