To attract new customers from emerging markets in Southeast Asia, we wanted to reiterate that while life is messy, chaotic, and uncertain, Allianz has always been here for you, since 1910. In this campaign which ran on Facebook, we documented 25 people from all walks of life and had them reveal — earnestly and with all sincerity — their experiences, joys, triumphs, fears, failures, frustrations and accomplishments.