To rekindle the spirit of generosity in each of us, we created the Generosity Bar, a new version of the iconic Cadbury Dairy Milk bar in which we removed the milk. Every time someone buys it, a glass of milk is donated to those who need it the most: 4 million malnourished kids in the Philippines.

AWARDS
Cannes Lions / Finalist / Media
Cannes Lions / Finalist / Direct
Cannes Lions / Finalist / Brand Experience
One Show / Finalist / Creative Effectiveness
One Show / Finalist / Direct
One Show / Finalist / Integrated
D&AD / Finalist / Impact
Clio / Finalist / PR
Creative Circle Awards / Silver / Gong for Good
Creative Circle Awards / Bronze / Product Design
Creative Circle Awards / Finalist / Brand Experience & Activation
Best of Ogilvy / In the book

Covered by: Contagious, Campaign Brief, Metro, Manila Standard, Best Ads on TV, we love ad