In India, rape within a marriage is not a crime. To fight this unjust law, RIT Foundation needed to raise awareness. So we got an activist to turn himself in to the police, pretending he raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and having authorities say that raping your wife is not a crime. The documentary triggered fierce reactions from supporters and naysayers and was awarded by film festivals and critics worldwide.

AWARDS
Ranked #16 for world’s most creatively awarded campaign in 2021 by WARC
Cannes Lions / Silver / Film
Cannes Lions / Silver / Brand Experience & Activation
Cannes Lions / Bronze / Glass
Cannes Lions / Bronze / Social & Influencer
Cannes Lions / Finalist / Film
Cannes Lions / Finalist / PR
Cannes Lions / Finalist / Brand Experience & Activation
One Screen by One Show / Gold / Best Documentary
One Show / Silver / Social Media
One Show / Bronze / Film
One Show / Merit / Social Media
One Show / Merit / Branded Entertainment
One Show / Merit / Interactive & Online
One Show / Merit / Public Relations
D&AD / Wood Pencil / Entertainment
D&AD / Finalist / Impact
D&AD / Finalist / PR
D&AD / Finalist / PR
Clio / Bronze / Branded Entertainment
Clio / Bronze / Direct
Clio / Bronze / PR
Clio / Bronze / Social Media
LIA / Silver / Branded Entertainment
LIA / Silver / Branded Entertainment
LIA / Silver / TV & Cinema
LIA / Bronze / Ambient & Activation
LIA / Bronze / Non-Traditional
LIA / Bronze / Online Film
LIA / Finalist / Evolution
Effie APAC / Silver / Positive Change - Social Good - Non-Profit
Spikes / Gold / Digital
Spikes / Gold / Entertainment
Spikes / Gold / Social Media
Spikes / Finalist / Glass
Spikes / Finalist / Film
WPP Extraordinary Awards / Special Commendation

Covered by: Momspresso, Scoopwhoop