IBM SMART STORIES
In the Asia Pacific, IBM was struggling to engage audiences across different social platforms because we lacked platform-centric and thumb-stopping content, resulting in a drop in brand relevancy and share of online conversations across the AP markets. So we created a social content series that revives interest in IBM through 20 captivating, bite-sized videos that show how IBM is using smart technology to rethink the way the world works. Our content was shared across 11 countries in 4 different languages, stopping thumbs and grabbing eyeballs across the Asia Pacific. Driving over 69m+ impressions, 1m+ engagement and making IBM more relevant to our audiences.
Covered by: CampaignBrief Asia, Little Black Book, Branding in Asia