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IBM Smart Stories

 

 IBM SMART STORIES

IBM Smart Stories - Case Study

In the Asia Pacific, IBM was struggling to engage audiences across different social platforms because we lacked platform-centric and thumb-stopping content, resulting in a drop in brand relevancy and share of online conversations across the AP markets. So we created a social content series that revives interest in IBM through 20 captivating, bite-sized videos that show how IBM is using smart technology to rethink the way the world works. Our content was shared across 11 countries in 4 different languages, stopping thumbs and grabbing eyeballs across the Asia Pacific. Driving over 69m+ impressions, 1m+ engagement and making IBM more relevant to our audiences.
Covered by: CampaignBrief Asia, Little Black Book, Branding in Asia

Nothing’s more frustrating than finding empty shelves on your grocery run 🛒. IBM is using #blockchain and IoT to keep fresh produce in stock so you won't run out of your favourite ingredients 🍎

Traditionally, archaeologists ⛏️ spent years analysing data to discover geoglyphs. 🌏 Today, IBM is using AI to help researchers process aerial images from drones in minutes to identify new figures more accurately

Dear Malaysia 🇲🇾, we’ve partnered for 60 years to develop a safer nation. Together, let’s build a more resilient future 
by using smart technology to build cities that can proactively weather natural disasters🌪️

When you’re staying in 24/7, replacing that uncomfortable chair 💺 becomes a necessity. IBM is using smart technology to deliver more furniture 🛋️ and reinvent living spaces

Fashion trends keep 👗 changing every second. Keeping up is a big challenge. IBM is using the #cloud to help businesses respond faster to the new demands of today’s fashionistas

Perfect Lunar New Year celebrations need perfect fruit! That’s why we used blockchain to ship 28 tonnes of mandarin oranges🍊 faster and fresher

As we celebrate 60 years of partnership, IBM want to keep developing Malaysia 🇲🇾 into a more efficient nation by helping to build smarter transportation 🛣️and minimise traffic congestion in cities

Can data be a secret fertiliser for farmers? 👩🏻‍🌾IBM is using #AI and #data to help improve yields in sugar cane farms 🚜

IBM is combining #AI and IoT with #5G connectivity 📶 to build factories 🏭 of the future that work faster with minimal downtime

Manual processes can be frustratingly slow, expensive 💸 and error-prone. ⚠️ Now, IBM is using #AI to save time ⌛ and costs by automating complex tasks, so employees can work faster without the fuss

Brewing quality beer🍻is a balancing act between craft and efficiency. Breweries are using AI to perfect the process by reducing costly spills 💸 and producing consistently good flavours

How do you like your tea? 🍵We like ours free of impurities. Tea makers are using #AI solutions from IBM to process raw tea leaves 🌿 into the perfect cuppa

The world runs on batteries 🔋– from electric cars to our mobile phones. But they can often be harmful to the environment. IBM is using #AI to develop safe and more sustainable batteries that are free of heavy metals

Every year, agriculture contends with complex issues like climate change and food security. IBM is using AI to help farmers 👩‍🌾 protect and improve crop yield

Delivering medicine to pharmacies in remote areas 🏝️ is no small feat. IBM is using the #cloud to get supplies 💊 to healthcare providers 🏥 quickly and more cost-effectively

It can be a challenge to find a credit card 💳 that fits your lifestyle. IBM is using the#cloud to help credit card companies move mobile-first and offer hyper-personalised services based on cardholders’ lifestyles

Tired of waiting on hold for hours? 🤦 IBM is helping businesses serve customers faster and more efficiently even when everyone’s dialling in ☎️

Whether you like spaghetti, ravioli or penne, pasta is a must-have on #WorldPastaDay. 🍝 Today, IBM is using #blockchain to keep every bite authentic and delicious 🍽️🤤

We can’t supply wings to help doctors👨‍⚕️ reach patients in remote areas. But IBM is using the #cloud to help them remotely treat patients

Nobody likes getting stopped at a red light🚦IBM is using #AI to help e-bike riders 🚴breeze through traffic lights on green

Chardonnay, Merlot, Shiraz - when there’s a wide variety of choice, how do you pick🤔 the perfect drink? IBM is using #AI to select the best wine🍷 for your taste buds from thousands of bottles

Burnout is real – especially when you #workfromhome 🏠. Today, IBM is using #AI to help you stay productive even when virtual meeting fatigue kicks in 💻