Every week, people in Singapore consume mindless Hollywood blockbusters - and while that’s fine, we wanted to introduce something different, yet just as riveting, to the Singaporean palette. To promote French Film Festival to locals, we created a series of radio spots and long copy print ads that positioned French cinema as the perfect way to reclaim a bit of poise while developing new tastes.

Awards:
Cannes Lions / Finalist / Print & Publishing
Cannes Lions / Finalist / Print & Publishing
Cannes Lions / Finalist / Print & Publishing
Cannes Lions / Finalist / Outdoor
Creative Circle Awards / Silver / Outdoor
Creative Circle Awards / Bronze / Outdoor
Creative Circle Awards / Bronze / Outdoor
Creative Circle Awards / Bronze / Outdoor
Best of Ogilvy / In the Book

Covered by:
Campaign Brief Asia, We Love Ad