In 2019, a recorded 300,000 people suffered from homelessness in the UK. Simon Community needed to draw more eyes - and ears - to this issue. The charity worked with top ASMR influencers to create #HomelesslessASMR - where soothing ASMR videos were created secretly with sounds heard by rough sleepers and launched during Homelessness Awareness Week. What was meant to help people fall asleep, suddenly revealed an uncomfortable truth about homelessness. As millions watched the films from the comfort of their homes, they were reminded of those without one. In the end, donations increased by 374% and recurring donations doubled.

AWARDS
Cannes Lions / Finalist / Media
D&AD / Finalist / Media
One Show / Finalist / Audio
One Show / Finalist / Entertainment
LIA / Bronze / Music & Sound
LIA / Finalist / Branded Entertainment

Covered by: Now This News, Campaign Brief, Little Black Book, Best Ads on TV